By NewsPlayers Desk | October 3, 2024 | 11:00 AM IST
A framed photo of Sadhguru Jaggi Vasudev’s feet, priced at ₹3,200 on the Isha Life online shop, has ignited a social media storm. While some users found the listing amusing, it has also raised concerns about the growing commercialisation of spirituality in India. Sadhguru, the founder of the Isha Foundation, is widely respected for his teachings on meditation and self-awareness, but this latest product has sparked debate about whether spiritual practices are becoming too commodified.
Sadhguru’s Feet Picture: Spiritual Tool or Commercial Exploitation?
The framed photograph is described as more than just an image—according to the product description, Sadhguru’s feet are “the pathway to access the Guru’s energy.” The act of bowing to a guru’s feet is a long-standing tradition in Indian culture, symbolising reverence and respect. The Isha Life website claims that owning a framed photo of Sadhguru’s feet can enhance the spiritual connection between followers and their guru.
While some devotees see this as a meaningful offering, many on social media have criticised it as a form of spiritual exploitation. The product’s high price tag has led to questions about whether the line between genuine faith and profit-making is being crossed.
Social Media Reacts: Humour and Criticism
The discovery of the ₹3,200 framed feet photo has sparked both amusement and outrage on platforms like X (formerly Twitter). One user quipped, “Sole-touching moment,” while another joked, “The economy is so bad even Sadhguru is selling feet pics.” These humorous takes reflect growing unease about the blending of spiritual practices and consumerism.
However, not all reactions were negative. Some social media users defended the listing, arguing that it is a continuation of ancient traditions. “Touching the feet of elders and spiritual leaders is a sign of respect in our culture. Why is having a picture of it any different?” asked one follower.
Commercialising Spirituality: A Growing Trend?
Sadhguru is not the first spiritual leader to monetise his influence, and this instance highlights a larger trend of commercialising spirituality. Across India, many gurus and saints have turned to selling spiritual products and services, from expensive retreats to special prayer kits. Critics argue that such practices can take advantage of followers’ devotion, turning faith into a profitable business.
This growing trend raises important questions: when does spiritual guidance transform into exploitation? While spiritual leaders provide valuable teachings, there is concern that the increasing commercialisation of these practices may undermine their authenticity.
Striking a Balance Between Faith and Consumerism
Spirituality, for many, is a deeply personal and meaningful journey. However, when faith is turned into a marketplace, it can lose its essence. The sale of a framed photo of Sadhguru’s feet for ₹3,200 is just one example of how spiritual figures are blurring the lines between devotion and commerce.
For followers, it’s important to critically evaluate such practices and ensure that their faith remains a path to enlightenment rather than a consumer product. As spiritual leaders continue to grow in influence, maintaining the integrity of spiritual traditions is essential to preserving their true value.
Conclusion: Is Spirituality Becoming a Business?
The viral reaction to Sadhguru’s foot photo sheds light on a broader debate about the commercialisation of spirituality. While some may view the framed photo as a genuine spiritual tool, others see it as part of a concerning trend where belief systems are being monetised. As these practices continue to grow, it’s essential for followers to reflect on the ethical implications of commodifying faith and ensure that spirituality remains a source of personal growth, not just profit.
